Return on Online Marketing
With ten years of experience in online marketing and a skiled and creative team of professionals from the fields of online marketing, computer science, and design, Continentaal.nl Internet Marketing provides you with the perfect online strategy. An international approach and the application of Big Data technology are the pillars of your success.
Our guiding philosophy is to provide you with a return on online marketing investment.
For this reason we develop a binding business case based on your online objectives. More visitors, increased conversion rates, and higher customer loyalty are some key figures that can be determined. To give you an overview of the development and success of these factors, we provide you with detailed monthly reports that show you the most important achievements. This is what we stand for.
First our experienced SEO team analyses your website’s search ranking and positioning by use of our search engine and competition tools. In the next step, we analyse key aspects of your website, such as speed, duplicate content, in- and outbound links, W3C conformity, etc.
Increased B2B Return
Traffic is not everything. Rather traffic needs to convert to new customers. However to be able to attract the right leads we need to listen to the target group’s needs and desires, as online B2B basically follows a question and answer pattern within a specific field. We make sure that of the relevant fields most of the search queries lead to you.This is where our B2B expertise comes to play, which aims to create a dialogue with the visitor.
The game begins as soon as the visitor is on your website: Clear and interesting content allows engagement and invites visitors to request more information. This way contact information and requests will be pulled to build a fundament for commercial success.
Webshops and other e-commerce solutions are a core aspect of our service portfolio. Visitors alone don’t affect your returns. Rather an optimized, intuitive webshop has to provide visitors with the best user experience possible. Only then will you be able to convince visitors to buy and spend money. A combination of in-page analytics, trust builders, and security are the ultimate tools to achieve that.
With regards to online marketing we make use of three approaches: Social Activation, Online Advertisement, and Peer networks.
Social media activation
- Social media activation through Facebook, Twitter, LinkedIn, etc.
- Content for relevant blogs and fora
- Community building
- A peer network of referrals
- Online advertising with Google Adwords
- Cookie-based remarketing
- LinkedIn Advertising
- Facebook Advertising
- Market Place Advertising
- Activation of Comparison Shopping Websites
- Affiliate Marketing
- Linkbuilding networks
To sum it up:
Through a SEO optimized website/webshop visitors are more likely to find you via search engines, social activation creates referral traffic, trust, and loyality, advertisements boost your traffic and branding, and link building increase your page authority. Are you interested in discussing your commercial ambitions with us? Simply contact us, we are happy to help you exceeding them!