Within a B2B context it is never easy to attract the right leads via online tactics. However, to be able to attract the right leads via online channels it is necessary that your website is built on the right fundament. This means that your site has to be optimized for SEO and technical performance aspects.
With an optimized website, and thus the right online fundament, we can start to develop an active lead generation strategy to attract new leads for your company. We help you to market the USP’s of your business via high quality online content, such as whitepapers and landingpages. The aim of these tools is to attract new leads by using subjects and business cases that are relevant for your potential customers. Clear and interesting content will invite visitors to request more information. These requests indicate a specific interest in the USP’s of your business, and therefore a new lead has emerged from your online activities..
What we do
We start by analyzing the characteristics of your ideal customer. Based on this analysis we work out an online lead generation strategy that suits the needs and preferences of your organization. In general, the whole process consists out three phases:
1) Analysis of your ideal customer.
2) Optimizing your website for lead generation purposes.
3) Creation of high quality content to attract new leads.